Creating a professional online presence

Creating a professional online presence Image

Whether you are a recent graduate or have been an alumni of ours for years. It is important to know how to present yourself online as a professional to get that dream job you have always been wanting! It is no secret that networking and social media have changed the way we communicate with one another and get jobs. Of course, we are talking about the professional social media networking platform, LinkedIn. If you have one and are lost on what you need to do or you do not have one and do not know where to begin here are some great places to start! According to Vault.com you should do the following for your LinkedIn.

Treat Your LinkedIn Profile Like It’s Your Own Billboard!

A common mistake people make is to put the bare minimum on their LinkedIn page and not interact with other LinkedIn users. Instead, your LinkedIn profile should be a polished snapshot of your achievements and expertise. Take time to regularly update your LinkedIn profile, especially if you are currently looking for a job, and use the site to engage with others. The following are some steps you should consider:

  • Make sure that you have a great headshot. Your profile picture should be clear and professional, not a casual photo from a vacation or a social gathering. If you do not have professional photos, ask a friend or family member to take a photo of you against a simple backdrop, and crop it to headshot dimensions. A professional photo is a great way to make a good first impression.
  • Let recruiters know you are looking for a new job. LinkedIn includes a tool that notifies recruiters and your network that you are looking for a new job. If you enable the #OpenToWork feature and specify the types of job opportunities you’re interested in and your preferred location, you will appear in search results when recruiters look for candidates.

  • Go into detail about your job history and tailor it accordingly. Your LinkedIn profile should go into detail and allow everyone to see the different skills and experiences you have acquired. Additionally, recruiters will be able to find you based on certain words you use. If there is a specific job you want, look at the job description, and use those keywords (if they apply to you!) on your LinkedIn profile.

  • Reviews. Having other people vouch for your work is invaluable. Ask a current coworker or former boss to write a review about you and your strengths on LinkedIn. Having a positive reference is a great way to stand out from others. Just be sure to return the favor!

  • Interact regularly. Regularly sharing posts or commenting on someone else’s posts on LinkedIn can help you establish your voice in the industry—especially if the information and insights you share are relevant and useful. The more people interact with you on LinkedIn, the more exposure you will get. If you create a post and someone “likes” it or comments, then your post will be visible to their network too. Take it a step further and connect with the people you interact with on LinkedIn—networking is crucial in building your career.

  • Headline. The biggest question on LinkedIn is what to put in your headline. This is where your elevator pitch comes in. Create a description that includes your experience and current goal so that you reach the right people. You also should consider the types of employers you want to attract and what value you will bring to the company. Give the employer a reason to want to talk to you.

Tweet Away

Be Social  If you are looking for an easier way to express yourself, Twitter is a great way to microblog on certain topics. It is also a useful way to reach more people and find others who share the same interests as you. The more you interact with them, the more attention you will receive.

Meetup.com / Eventbrite

Meetup/Eventbrite are event websites where you can find networking events, career fairs, etc in your area. It is also where you can find other professionals in your field to network with or even grab a coffee to discuss the latest issues in neuroscience or development theories, and more! These are not dating sites, but social gathering initiative websites for people of similar interests to come together. Do not forget to bring your business card! 

Create a Digital Business Card

While traditional business cards are always a great idea. it is nice to have a backup if you forget them! try out these handy sites below to create your own digital business cards for free! 

Create Your Own Website

Creating your own blog or website is a good way to showcase your skills and experience. You can find sites that will let you create your own space for free. And unlike social media, you can customize your blog/website to convey your personality and share your accomplishments in a way that best highlights them. Having your own website or blog also gives you a chance to demonstrate your creative side.

You can treat this space as a portfolio by publishing your own articles or other work. This can be helpful during interviews because you can share your work in a centralized, organized location without fumbling through a binder or forgetting something at home.

Of course, be careful what you post. Make sure it is well edited and that the content is appropriate. Be sure to go back and update your website when you accomplish something new. Just like you would a resume. 


Resources used for this article:----https://www.vault.com/blogs/job-search/how-to-build-a-strong-professional-presence-online

https://www.unl.edu/gradstudies/connections/creating-professional-online-presence

GMU Resources: 

University Career Services

Take advantage of the resources available right here on campus! Make an appointment or visit the Career Services office in SUB I, Room 3400.